'Businesses prioritise customer experience over compliance' - MPLC
Research conducted by the Motion Picture Licensing Company (MPLC) has revealed that UK businesses are more likely to prioritise the customer experience over compliance.
The research covered businesses that use TVs and Films to display content, whether that be sport, movies, television programmes.
62 per cent of businesses that took part in the survey revealed that the customer comes first. with just 33 per cent of those asked choosing compliance.
On the flip side of this, one-third (32 per cent) of customers surveyed would leave an establishment if it were illegally displaying content, whilst a further two-thirds (66 per cent) of customers stated it is important to them that any content they consume in public venues is licensed.Â
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The results also found that less than 50 per cent of businesses have the correct licences despite over 90 per cent believing they run compliantly.
CEO of MPLC, Rory Shedden, said: “This discrepancy of over 40% between those who believe they are compliant, and those who have purchased the correct licences, raises concerns about whether businesses truly understand what it means to be fully compliant within copyright regulations.
''A part of our mission here at MPLC is to educate businesses on the importance of licensing, and building a large community that understands its values.
''Ourselves, and studios, must ensure we are providing businesses with the education on how to maximise their business goals through the use of film and TV whilst remaining compliant.
''Alongside this is education on the importance of licences and royalties to the studios, we want to ensure we are funding the next generation of creatives, supporting their innovation alongside our community of businesses.
''By prioritising compliance and licensing, businesses not only protect themselves legally but also enhance their ability to achieve long-term success whilst upholding the creative industries."
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