Boulevard accelerates growth following 7-figure investment in unique tech platform
Leading marketplace ‘super seller’, Boulevard, has successfully accelerated growth by an impressive 180 per cent over the last 12 months, after investing £3 million in the development of its unique tech platform, Eiger.
Originally established in 2016 as a single category e-Commerce business, Worcester-headquartered Boulevard now partners with more than 200 brands across seventeen different categories to consumers UK wide across core marketplaces such as Amazon and OnBuy.
Key to its success has been the development of ‘Eiger’, a unique tech platform which was originally created to manage its supply chain and enable the business to easily sell product without having to invest in masses of stock.
It now enables Boulevard to successfully manage the entire process of online selling for its growing supplier base, Eiger delivers all operations from supply chain management to marketplace listings and order fulfilment.
The platform uses sophisticated algorithms to test product popularity, monitor stock levels and dynamically fulfil orders within competitive timeframes, enabling its suppliers to maximise revenue and optimise margin.
Boulevard is now on track to exceed £10 million in turnover.
This comes just 12 months after the fast-growing tech business received £2.2 million in seed investment from early and growth stage VC, Fuel Ventures.
Dominic Portman, Founder and CEO of Boulevard, said: “Since we finalised our seed round with Fuel Ventures in September 2021, the Boulevard team and I have worked incredibly hard to evolve the Eiger platform, onboard a host of new manufacturers, distributors and brands and firmly establish our position as a marketplace super seller.
https://www.businessinnovationmag.co.uk/boulevard-e-commerce-startup-fund/
Dominic added: "Not only does Eiger provide use with a real USP when compared to other marketplace sellers, it also offers our partners unique insights and incredibly valuable datasets that enable us to make fast and effective decisions on product lines to boost revenue. With Amazon completely dominating the marketplace sector and owning 42% market share of the entire eCommerce space, we know that marketplace selling is the future and look forward to helping more suppliers establish their brand and product lines in this space over the months and years to come.”
Boulevard now employs a growing team of 70 eCommerce and tech specialists.
