Banbury headquartered Bibby Financial Services launches new campaign to highlight benefits of invoice finance

By Nicky Godding

26 October 2020

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Independent Banbury-based SME funder, Bibby Financial Services (BFS), has launched its latest marketing campaign alongside Solihull-based marketing agency, Jask Creative, to highlight the benefits of Invoice Finance for larger businesses.

‘Funding UK Business Success Stories’ is a multichannel B2B marketing campaign designed to demonstrate BFS’s funding capability for Corporate businesses – those with turnover greater than £5 million. Since March, the funder has helped SMEs to unlock more than £2.5 billion via its invoice finance solutions.

Adam Park, UK Marketing Director at BFS said: “Our Corporate team recently celebrated a record month, providing more than £40 million in new funding so we wanted to do something to celebrate the success stories behind the clients we support.

“At this critical time for UK PLC, it’s important for businesses to understand how invoice finance can unlock cashflow and working capital, without them having to take on additional term debt. Our work with Jask Creative is designed to demonstrate the benefits of Invoice Finance and Asset Based Lending to a wider audience.”

Phil Kean, Client Services Director at Jask Creative added: “With BFS, it’s immediately evident that client relationships are the cornerstone to their success as a funder. It was important to uncover the perspective of BFS’s clients first-hand, drawing out the emotion behind their stories - resulting in a powerful and uplifting campaign.”

According to BFS’ latest Covid-19 Impact Study, more than two-fifths of businesses have been forced to furlough staff, with half being paid later by customers. More than a quarter (28%) have suffered from bad debt.

Adam added: “Despite the significant challenges posed to UK SMEs in 2020, the Invoice Finance sector remains open for business with capacity to support more businesses. Jask Creative have developed a high-impact campaign that gets this message to a wider audience, across a variety of channels, and we’re looking forward to sharing these success stories over the coming weeks.”

Bibby Financial Services is a leading independent financial services partner to over 12,000 businesses worldwide. Formed in 1982, BFS is part of the Bibby Line Group (BLG), a diverse family business. The company has featured in The Sunday Times 100 Best Companies to Work For, for the last seven years.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.