Automobili Lamborghini opens new-design dealership in Pangbourne

Published by

Nicky Godding

Automobili Lamborghini has re-opened its Pangbourne, Reading dealership, as part of the worldwide programme to establish its new showroom corporate design throughout dealers in 50 countries.

Lamborghini Pangbourne, which originally opened in 2013, is one of the UK’s ten-strong and growing dealer network: in 2018 the UK was the second largest single-country market for Lamborghini. The new showroom and service environment is the result of a significant investment by parent company HR Owen Plc, which currently operates three Lamborghini franchises in the UK: Pangbourne, London and Manchester.

The new showroom now provides increased display space for new and pre-owned vehicles, reflecting the demand for the new Super SUV, the Lamborghini Urus, as well as the iconic V12 Aventador and V10 Huracán super sports cars.

“Lamborghini Pangbourne provides significant coverage in the south east of England, with an extremely loyal and growing client base,” said Automobili Lamborghini EMEA CEO Andrea Baldi. “The investment by HR Owen confirms the continuing strength of our partnership and the enthusiasm for our Italian brand in the UK, both with existing customers and owners new to the marque, as well as the remarkable number of Lamborghini fans in this market.”

“Lamborghini continues as a very strong-performing franchise within the HR Owen group of brands,” said Ken Choo, CEO of HR Owen. “We continue our substantial commitment to Lamborghini, which saw a record number of Lamborghini cars delivered from our three dealerships last year, reflecting the record sales achieved by the brand both in the UK and worldwide. Our new Lamborghini Pangbourne environment provides the perfect location for continued growth in both sales and aftersales, particularly with the Urus joining the model portfolio.”

More than 130 guests including Automobili Lamborghini representatives and owners attended the Pangbourne opening event, where the latest Lamborghini models including the new Huracán EVO coupé and Spyder, were also presented.

In 2018 the UK was the second largest Lamborghini market worldwide after the USA, and the first within Europe. Automobili Lamborghini delivered a record 5,750 cars to customers globally in 2018, the year that the Lamborghini Urus made its dynamic debut, and has already seen an 89% year-on-year growth in the first half of 2019, delivering 4,406 vehicles in six months.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.