Record digital reach for Business & Innovation Magazine

It will come as no surprise that the past 24 months have been a period of great change for us here at Business & Innovation Magazine, as they have been for everyone. The national lockdowns halted our renowned in-person events, and the government’s advice to work from home put a stopper in the delivery of our physical magazine to desks across the region.

Not ones to be slowed down by logistical issues, however, owners Nicky Godding and Kirsty Muir decided this was the perfect opportunity to develop the brand’s online presence, and the resulting growth has been fantastic.

Editor-in-Chief Nicky Godding said: “Since the beginning of the 2020 pandemic the team at Business & Innovation Magazine has significantly ramped up the number of daily news stories we run online. With millions more people working from home, our daily news service website gives them the means to stay well-informed on business deals, topics, new ideas, innovation and professional activity.

In fact, Business & Innovation Magazine’s online daily news service website has published more than 10,500 news stories – all of which are still available there and accessible via our search facility.”

Business & Innovation Magazine’s website has become a go-to resource for those wanting to really understand what’s going on across Gloucestershire, Oxfordshire, South Gloucestershire and Bristol, the West Midlands and Swindon and the Thames Valley, along with keeping up to date national in key business sectors such as science, technology, manufacturing, commercial property and cyber.

This increase in online activity has clearly been a hit with the website’s users.

Q1 2022 figures show a 69.6% increase in pageviews, as well as a 22.9% increase in sessions when compared to Q4 2021.

The growth doesn’t stop there, however. Comparing the same two periods shows that a commitment to the development of the brand’s social media presence has led to a 41.5% increase in traffic driven from all channels, the work done to improve SEO has resulted in a 22.3% increase in organic search traffic.

As well as the website, social media stats have also seen a huge boost. Most notable, our LinkedIn  statistics, which have driven 60.6% more traffic to the website than in the previous quarter. In the last 90 days, our posts have reached over 218,000 users, resulting in around 5,000 clicks – a significant increase in the 90 days prior.

Rory Hinton, who was bought in towards the end of 2021 as Digital Marketing Executive to develop our online offering, said: “It’s great to see that our commitment to consistency and quality has paid off. Growth across all KPI’s is not only great for us, but for our advertisers too. The boost in our social media statistics is a great indicator of the overall growth of the brand, and our ability to get in front of the right people and drive engagements. We’re constantly looking for ways to improve and grow our figures, and there’s some very exciting things to come at Business & Innovation Magazine.”

Phil Cooper, Digital Marketing Director at Revvd, a digital marketing agency who have been instrumental in our SEO and website development, commented: “Business & Innovation is a digital strategist's dream client. A lot of challenges met by most businesses online simply do not exist. However, when we started to dig deep into the code and structure, we discovered many things that were needed work or were missing.

Fixing technical issues was just the start. Working closely with Kirsty, Nicky and Rory we quickly agreed on a roadmap that would make the site not just compliant with Google's latest guidelines but also implemented a number of features on the site that are designed to increase the time spent on the site by visitors. This, in turn, improved user experience and SEO rankings.

We continue to have a great relationship, meeting regularly to discuss progress and to bounce around new ideas. The team at Business & Innovation are true professionals who want to get the most from their website and digital presence. The resulting growth has been fantastic."

Kirsty Muir Commercial Director concluded: "The growth of our digital reach has really been helping our advertisers to get in front of an even wider B2B audience, using our digital packages to promote both their brand and showcase their company’s expertise with content marketing articles."

To find out more about promoting your brand in-print or online with Business & Innovation Magazine email kirsty.muir@nkmedia.co.uk or call 07971 912020

find our media pack, available to download, here