Views from the Experts

Kidlington company electrifies the beautiful Jaguar E-type ahead of London Classic Car Show

Published by
Nicky Godding

A pioneering classic car electrification company based at Kidlington has revealed that it intends to electrify the iconic Jaguar E-type, ahead of the London Classic Car Show where the car will be on display for the first time.

Electrogenic, a leader in classic car EV technology now offers E-type customers a choice of three advanced zero-emission powertrains to provide different driving experiences and levels of performance. Described by Enzo Ferrari as “the most beautiful car ever made”, the Jaguar E-type also celebrates its 60th anniversary this year.

All Electrogenic E-type conversions retain the character of the original car. The interior maintains the car’s original dashboard, with switches and dials repurposed where appropriate: for example the fuel gauge will display the state of charge. The new equipment is designed to be integrated using the existing engine mounts, with no modification to the vehicle’s bodywork, making the conversion fully reversible if required.

Electrogenic is displaying an electrified 1967 Series 1¼ Jaguar E-type Coupe at the London Classic Car Show. Series 1¼ refers to a version of the E-type produced primarily for the US market. Based on the Series 1, but with modified open headlights in a different format to the series 1.5, the Series 1¼ also retains all of its characteristic Series 1 interior toggle switches.

Steve Drummond, Director and Co-Founder of Electrogenic, said: “Electrifying an icon is always going to be a challenge, and because of that we’ve put a great deal of thought and research into the options that we will provide for customers. Each vehicle we re-create is customised, but engineering three distinct motor options gives our customers a clear starting point for the conversion. Each of the motor systems complements our battery and power electronics module that bolts directly to the original engine mounts, and which is designed to accommodate both left and right-hand drive.” 

Ian Newstead, Director and Co-Founder of Electrogenic, added: “As with every classic that we convert to run on electric power, the E-type presented its own unique challenges - the main one being the weight of expectation. The E-type’s reputation is well-known in the industry, and living up to that is never going to be easy – but this is a wonderfully engaging car to drive. Our first E-type conversion will be on the stand at the London Classic Car Show and we can’t wait to show it off to the world.”

Electrogenic is displaying its Jaguar E-type conversion at the London Classic Car Show, which runs from 25 to 27 June 2021.

Electrogenic takes beautiful classic cars and sympathetically converts them to electric power using its leading, proprietorial EV engineering and technology. Each model conversion is bespoke, enabling Electrogenic classics to be reborn as a better version of themselves.

The company is led by Steve Drummond, who brings with him two decades of engineering and finance experience in the energy and climate change sector prior to setting up Electrogenic, and expert mechanic Ian Newstead. Motivated by a passion for classic motoring history and for contributing to a sustainable future, the pair use their knowledge of classic cars to adapt them them for the 21st century.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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