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Worcestershire’s Boulevard expands to Amazon Japan

24 March 2023
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Worcestershire-based marketplace seller Boulevard has expanding its portfolio of services into Amazon Japan.

The top 500 seller status in multiple countries across Amazon, eBay and other worldwide marketplaces has achieved 1,370 per cent growth in the past seven years, averaging a rate of 100 per cent growth year on year.

By joining Amazon Japan, the third largest online marketplace after Amazon.com and eBay.com, Boulevard aims to significantly increase its own market share, while introducing its growing customer base into new international territories.

Launched in nine categories so far on Amazon Japan, including toys, clothing and homeware, Boulevard has already added several major brands to its partner portfolio, including homeware and fashion brand Sass & Belle, and fancy dress giants, Smiffy’s.

Read more - Boulevard accelerates growth following 7-figure investment in unique tech platform

Jack Steggles, Head of Revenue for Boulevard, commented: “Launching on Amazon Japan is our first expansion into the far east, and an incredibly exciting milestone for Boulevard given Amazon Japan’s considerable market share in providing 11% of Amazon’s global online traffic.

“This expansion also presents us with the opportunity to gain insights from a new customer base to help us create new and bespoke offerings in this region.”

Dominic Portman, Founder and Managing Director of Boulevard, confirmed: “Our expansion onto Amazon Japan marks the tenth international marketplace that Boulevard sells on, and our aim is to continue that trajectory of growth with launches into a further six new marketplaces this year.

“As a company, we pride ourselves on providing a route to huge audiences within the UK and internationally for our partnered brands and distributors, so its exciting for us to be able to continue growing within these new markets.”

Read more - Worcester e-commerce startup Boulevard secures £2.2 million seed funding from Fuel Ventures


Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.

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