Vodafone becomes UK’s largest full-fibre broadband provider, overtaking BT

Published by

Peter Davison

Vodafone has overtaken BT to become Britain’s largest Full Fibre broadband provider, with its Full Fibre plans now available to more than eight million homes.

According to Ofcom, Full Fibre is five times more reliable than copper broadband. Vodafone has been investing in the technology since 2016 and delivering a product up to 25 times faster than its standard broadband.

Newbury-based Vodafone’s Full Fibre plans range from 36Mbps up to 910Mbps download speed.

Its fastest 910Mbps Full Fibre plan is £10.99 a month cheaper than BT’s equivalent, and could save customers over £200 over the course of their broadband contract."

Max Taylor, Consumer Director at Vodafone UK, said: “During the current cost-of-living crisis we want consumers to know there is no need to pay too much for an equivalent broadband product, and we urge them to take a look around to get the best price possible.

Vodafone Pro Broadband, launched last year, gives customers unbreakable broadband at an unbeatable price. The new broadband service has a range of features such as hybrid 4G broadband back-up, Super WiFi guarantee, and dedicated support from a team of highly-trained WiFi Xperts, plus a Super WiFi Plus booster with Alexa Built-in.

To make Full Fibre available to more homes than any other provider, Vodafone has created a unique combination of partnerships with CityFibre and Openreach.

Vodafone’s latest deal with CityFibre, announced in November 2021 establishes it as CityFibre’s anchor customer, making long-term, volume commitments across CityFibre’s entire roll-out as part of its £4bn investment programme.

It marks Vodafone’s continued support for the expansion of Full Fibre networks across the UK and determination to encourage wholesale infrastructure competition in the market.

Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.