Region's businesses urged to seize £82 billion Horizon Europe funding opportunities

By Nicky Godding

29 January 2024

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A new campaign launched to encourage UK businesses, academics and researchers to apply for Horizon Europe funding kicks off today.

Horizon is the world’s largest programme of research collaboration, which the UK is a part of after the Prime Minister secured a bespoke deal, last year.

The average Horizon grant is worth £450,000 to a UK business, and ministers are determined that UK researchers and businesses capitalise on the opportunities the programme offers to support important research benefitting all our lives, from health to the environment.

The multi-channel campaign will include media partnerships, content on digital audio platforms (such as podcasts), and targeted digital media investments, with a focus on paid social adverts on platforms regularly used by research professionals such as LinkedIn, and digital displays.

It will also include real-world examples, spotlighting outstanding researchers and businesses who have delivered their ideas through Horizon Europe funding. The campaign’s reach will extend both domestically and internationally, building upon an ongoing series of official-level engagements with stakeholder organisations, designed to actively promote and advocate for the programme.

UK firms are already benefitting from Horizon funding to support their research.

Science and Technology Secretary Michelle Donelan said: “Being part of Horizon is a colossal win for the UK’s science, research and business communities and we need to capitalise on this incredible opportunity, once again putting our world class researchers and businesses at the very heart of the Horizon programme, which is precisely why I have set up this campaign blitz.

“I want to ensure that every part of the country is getting the most out of this programme. From a comms blitz to ensure every business and institution that does research in the UK knows about the opportunities Horizon offers, to grants to help our researchers and businesses put in the best applications possible, we will leave no stone unturned to boost our role in the world’s largest research programme.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.