Reading’s Sondrel appoints new North America VP of Sales

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Sam Pither

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Sondrel, a global designer and supplier of semiconductors, has appointed Thomas Flynn as its new Vice President of Sales in North America.

Thomas said: “Now that the USA’s CHIPS act is law, American companies are actively working on new supply chain models. A key part of this is the design of the ultra-complex chips that high technology companies need to maintain their leadership position with innovative products.

“There are only a handful of companies able to design on the leading-edge, 5nm and 3nm processes required to pack in the billions of transistors per chip and several of them face restrictions as they are based in China.

“Sondrel, on the other hand, is a Western-based supplier making us perfectly suited for business in North America. And, naturally, we can also design on mainstream technologies, such as 16nm and 28nm, if required.”

Thomas’ appointment comes less than a month after the company listed on the London Stock Exchange’s Alternative Investment Market. Representatives from Sondrel were invited to ring the bell to open the market on 21 October, and the company saw an immediate jump in its share price.

Sondrel's share price has risen steadily since joining the AIM on 21 October. Source: Google Finance, 13:41 07/11/22

Graham Curren, Sondrel’s Founder and CEO, said: “One of the important things that we said we would do after Sondrel listed on AIM is to build our North American sales team. Having Thomas as VP of Sales for North America is key to achieving this as he brings a wealth of senior management experience in the semiconductor industry and over three decades in sales with extensive contacts in the Valley.”

“Our complete turnkey service from design to shipping silicon of ultra-complex ASICs is exactly what customers need to remain competitive. Having a bespoke ASIC solution ensures that all the invaluable IP and innovations are safely encapsulated in the chip to protect from rivals trying to copy, which can easily happen with solutions based on off-the-shelf, standard chips.

“Having a bespoke solution also means that there are no compromises on Power, Performance and Area – customers have exactly what they want to achieve their goals of innovation and differentiation. Power, Performance, Area and IP Protection are the key factors driving the adoption and growth of ASICs.”

Featured image: iStock

Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset. A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise. Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.