Poole: TDSi looks to new international security markets with UKTI support

Integrated security solutions manufacturer TDSi is extending its commitment to exploring untapped export markets, with the appointment of Paul Ford to the role of export sales technical engineer. 

The company is already working on extensive market research of both African and South East Asian security markets, with the assistance of the UK Trade & Investment (UKTI). It plans to recruit new export business development managers in 2014 to ensure the business potential is realised in these key export territories.

TDSi has commissioned three OMIS (Overseas Market Introduction Service) reports from UKTI for Malaysia, Indonesia and Philippines, with the hope of increasing its understanding and penetration of these emerging security markets.

OMIS is a flexible business tool, letting UK businesses use the services of UKTI trade teams – located in British embassies, high commissions and consulates across the world – to benefit from trading opportunities. The assistance offered can include market or sector advice, analysis of market entry strategies, support during overseas visits and the identification of possible business partners.

TDSi managing director John Davies commented: “While TDSi’s roots are firmly in the UK we are always looking to grow, strengthen and maintain our export sales. Working with our international partners, who are experts in their own domestic markets, we are now in the enviable position of generating over 40% of our turnover in export sales. This figure has seen a 15% increase in the past five years. This provides an excellent breadth to our revenues, greater stability and healthy prospects for further growth.”

TDSi is also conducting its own in-house research project exploring new suitable markets in Africa. The research will recommend a focus on several territories, narrowed down from a wider list which includes Kenya, Ghana and Ethiopia.

In the coming months, export director Alan Hardy plans to conduct field visits with local experts in these regions with the hope of securing new export partners.

Davies added: “To sustain and fuel this growth in new areas, TDSi is growing its export team. With local expert security industry contacts in place, we will be appointing internationally-based BDMs to cover new regions in the future. This will allow us to provide dedicated contacts in those countries. We are really excited to be tapping the potential of these new markets and to take the best-of-British security solutions to clients who appreciate the benefits of fully-integrated systems. This is good for TDSi, good for our international partners and great news for UK plc.”