The Business Magazine - B2B Business News - Site Logo
The Business Magazine - B2B Business News - Site Logo
The Business Magazine May 2024
Read now
PICK YOUR EDITION

Oxford VR wins awards for mental health VR therapy

18 January 2019
Share
The Business Magazine article image for: Oxford VR wins awards for mental health VR therapy

Oxford VR has been recognised at the Immersive Perspective Awards 2018, hosted by Virtual Perceptions, winning the Immersive Healthcare of the Year award. The Awards celebrate the best of virtual reality, augmented reality and mixed reality. This follows a period of unprecedented growth for the Oxford University spin-out business and a highly successful launch of its research into the use of immersive VR technology for mental health.

The accolade comes on the back of research led by Oxford VR’s Chief Clinical Officer, Daniel Freeman, into the use of VR to deliver psychological therapy via a computer-generated virtual coach. The results of the research, which focused on fear of heights, were published in the Lancet Psychiatry. The research proved Oxford VR’s therapy has the potential to transform mental health for millions by combining state-of-the-art immersive technology with world-class, clinically validated science.

“Mental health is a growing concern in our society,” said Barnaby Perks, CEO of Oxford VR. “Around one in four of us will experience a clinical psychological disorder at some point in our lives. While we don’t lack high-quality, evidence-based psychological treatments for many mental health problems, we are short of the skilled clinicians who can effectively deliver them.

“VR therapy has been used in the past to treat certain mental health conditions, specifically phobias, but it has always required a therapist with the appropriate skills and knowledge to guide the patient through the treatment. With access to therapists limited, there are delays in treatment. However, Oxford VR has now broken new ground by proving the effective use of automated VR therapy to treat mental health disorders. This treatment will be faster and significantly cheaper to deploy, and will complement existing traditional clinical therapies excellently,” Barnaby explained.

“Our fear of heights intervention has shown the potential of automated VR treatment, and we are now developing interventions for a wide range of significant mental health problems including psychosis, social anxiety, OCD, depression and addiction.” he added.

“We are extremely proud to have been recognised for our work with immersive VR technology for automated mental health therapies. I believe we are well-placed to develop treatments that are faster and significantly cheaper for health services to deploy and, crucially, effective and engaging for users.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

Related articles

Latest Deal Ticket

view more
Business consultants Magnetic (London)
have been acquired by
Management consultants Newton Europe (Oxford)
May 2024
UNDISCLOSED
Who's behind the deal?

Upcoming events

view more
06
Jun

South Coast Property Awards 2024

Hilton Southampton
Utilita Bowl
More info
12
Jun

Leadership Roundtable: Developing strategies for financial returns over the next decade

Herrington Carmichael, Farnborough Aerospace Centre, GU14 6XR

More info
09
Jul

Leadership Roundtable: Opportunities and challenges in the Care Sector

Herrington Carmichael
Farnborough Aerospace Centre, GU14 6XR
More info
18
Jul

Thames Valley Tech & Innovation Awards 2024

Reading FC Conference & Events
Select Car Leasing Stadium, Reading
More info
23
Jul

Leadership Roundtable: Search Fund Exits & Acquisitions

Shawbrook Bank
9 Appold Street, London EC2A 2AP
More info
26
Sep

Thames Valley Property Awards 2024

Ascot Pavilion
Ascot Racecourse
More info
03
Oct

South Coast Tech & Innovation Awards 2024

Hilton Southampton
Utilita Bowl
More info
07
Nov

Thames Valley Deals Awards 2024

Reading FC Conference & Events
Select Car Leasing Stadium, Reading
More info
21
Nov

Hampshire Business Awards 2024

Farnborough International
Exhibition & Conference Centre
More info

Related articles

Group Companies

Dorset BIZ NewsHampshire BIZ News