New industry report finds that email prospecting is number one tactic for generating business leads
The most comprehensive B2B prospecting report has just launched and data from almost 50M emails, across 82 industries, and 15,000 campaigns reveals that emails are the best way to bring in new sales leads for SMEs looking to grow their businesses.
In addition, data from over 350 marketing professionals surveyed shows that 59% still rate email marketing as the most reliable channel for driving new business.
The annual whitepaper titled ‘The State of Prospecting’ is the most comprehensive report published on B2B prospecting and is now in its second year. It states that 59% of marketers believe that email is over twice as effective at generating leads than channels such as PPC and paid social media, despite some marketers focussing spend in those channels.
When it comes to new business, most decision makers want a one-to-one approach, with Referrals (42%) and webinars or face-to-face events (24%) coming in second and third place after personalised email, to cultivate business leads.
