Technology & Innovation

Kent’s VisionTrack launches video analysis solution to improve vehicle driver performance and safety

Published by
Tom Kilkelly

Kent based AI telematics company VisionTrack have launched NARA (Notificaiton, Analysis and Risk Assessment), an AI-powered post analysis solution.

NARA is designed to assist vehicle operators in reducing the risk of road injuries and deaths through its ability to assess camera footage.

President of Global sales at VisionTrack Richard Kent said: “Our cloud-based NARA software is a true game changer in the world of video telematics as it will help save time, costs and most importantly lives, by providing proactive risk intervention and accurate incident validation.

“NARA proactively removes false positives and monitors driver behaviour, without the need for human involvement. With traditional video telematics solutions, commercial fleets can be experiencing hundreds of triggered daily events, so this will enable them to deliver more efficient working, whilst not compromising on road safety.”

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NARA uses computer vision models with sensor fusion to assess footage of driving events, near misses and collisions. This ensures the review process is manageable and timely, while eliminating human availability or error. The software is ‘device agnostic’ which means it can be integrated with already present vehicle technology.

During the testing phase a 1100-strong logistics fleet was found to be generating on average 2,000 priority videos a week, which would typically take someone over 8 hours to review. NARA reduced the time needed to review events that require human validation to minutes per day. VisionTrack is now targeting more efficient risk management whilst supporting their road safety strategy.

Richard Kent said: ‘’As a true advocate of road safety, having already pledged our support to global initiative Vision Zero, we are passionate about helping the industry achieve its target of eliminating all traffic fatalities.

‘’Our vision is to create a world where all road-users are kept safe from harm, so we are embracing the latest advances in machine learning and computer vision to further enhance our industry-leading IoT platform, Autonomise.ai, and AI video telematics solutions.’’

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Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022. During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan). His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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