Guildford's Eagle Eye Solutions says Untie Nots has won its first contract in Singapore

By Giles Gwinnett

19 May 2023

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Eagle Eye Solutions, the Surrey-based software company, revealed that Untie Nots, the personalised promotions business, it acquired in January this year, has won its first contract in Singapore.

The deal is a multi-year contract with NTUC FairPrice Co-Operative Ltd (FairPrice), which is a subsidiary of the FairPrice Group (FPG) - Singapore's largest supermarket chain.

Untie Nots will deliver loyalty challenges within Fairprice's existing Linkpoints loyalty programme and will allow the latter to offer its customers highly personalised, gamified promotions at scale and to expand its digital customer base, said Eagle Eye Solutions.

The contract covers FPG's digital ecosystem of grocery, convenience, and food courts across Singapore, which totals over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores.

FPG customers will be able to benefit from hyper personalised offers from early in the third quarter this year, the company added.

Tim Mason, the CEO of Eagle Eye, said: "We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition, confirming our view that Untie Nots' AI-powered challenges solution will resonate with retailers globally.

"With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases."

Currently, over 1 million users open the FPG app every month and the app has recorded a 100 per cent year-on-year growth in its digitally connected customers since the first quarter of 2022.
Zyed Jamoussi and Cédric Chéreau, Untie Nots' group managing directors noted: "We're excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye's international presence."

Eagle Eye Solutions creates connections to enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. Its current UK customers includes the likes of Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Pret A Manger, Greggs and PizzaExpress.

By Giles Gwinnett

Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.