Fast growing creative comms company visualises the future

Published by

Nicky Godding

Creative communications company DRPG, which has its headquarters near Kidderminster, held its biggest ‘DRPGBIGtalk’ to date which it staged at its main Worcestershire studios.

The thought-leadership event transported 150 delegates to new frontiers incorporating insight and innovation including keynote presentations, workshops and interactive sessions, hosted by experts from the industry and the DRPG team. The drinks reception was held on the construction site, which will become the new DRPG comms and design centre, and delegates used AR and VR to bring the new centre alive. The evening meal was prepared by Chef Tom Court, using only Worcestershire sourced food and drink, creating a fully sustainable experiance. After-dinner Will Whitehorn, former president of Virgin Galactic, gave an insight into the challenges of space tourism.

The aim of the event was to provide clients with insights on key topics, helping the industry to grow and ensuring their clients advance in their various fields of expertise.

The event kicked off with a welcome from Group CEO Dale Parmenter and with keynote speaker Richard Mullender, based in Oxford.

Dale said: “For brands, businesses and even individuals, we are living in an age of extremely rapid change and transformation. Audience needs and behaviours are constantly evolving and if we’re going to stay relevant to the next generation of employees and consumers, we need to act fast and stay ahead of the curve when it comes to implementing new communication strategies and campaigns. In the past we’ve seen how DRPGBIGtalk has tremendous value for our clients. This year’s event proved to be just as valuable as we boldly went and pushed ourselves to consider the future and what it potentially entails. Our great speakers shared insight, ideas and inspiration, looking ahead and into the future of our shared craft.”

DRPG's first BIGtalk in 2016 attracted more than 150 people for the biggest shared conversation to date, and each year the event has grown.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.