Chichester: Napier Partnership streamlines structure with merger

The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications, forming a specialist high-tech PR and marketing agency, focusing on industrial automation, engineering and communication.

Since the acquisition of Armitage Communications by Napier Partnership at the beginning of 2019, the natural synergy between Peter Bush Communications and Armitage Communications has become apparent, due to their non-conflicting clients and focus on similar markets. The merger creates an agency with a team of journalists; electronic and mechanical engineers; and experienced marketing professionals, that offers a vast amount of market insight and knowledge to drive clients’ commercial success.

There will be no change to clients served, and the office and team in Saffron Walden will remain. The merger allows Peter Bush’s existing clients to have access to additional services and resources provided by Armitage Communications as well as those of Napier.

“The merging of Peter Bush Communications into Armitage Communications creates a team with deep understanding and expertise of markets such as industrial automation, communications and electronics/electrical, enabling them to offer deep technical market insight to clients,” commented Mike Maynard, managing director of the Napier Group. “The companies already work together across several clients, and this move will create a strongly integrated agency that will help our clients create and distribute compelling marketing content.”

Napier Partnership’s mission remains providing a comprehensive content development and distribution service that speeds the process of converting awareness to opportunity for B2B technology companies.