Bracknell: Content Guru in leading-edge partnership with Serco

Content Guru has entered into a ground-breaking partnership with public services provider Serco which will bring the next generation of multi-channel contact centre capabilities to its public-sector customers, by enabling organisations to implement the Citizen Engagement Hub.

Bracknell-based Content Guru’s award-winning storm platform seamlessly integrates different channels of communication, such as web chat, SMS, email, and social media, into a single interface. This will enable Serco to provide a consistent level of customer service regardless of how individual citizens choose to get in contact.

storm supports the growing customer expectation for flexible, multi-channel communications through the Citizen Engagement Hub. The introduction of the new platform underpins Serco’s ambitions to significantly grow its contact centre service for public sector customers over the coming years. Serco currently provides contact centre services and complex case management to a range of high-profile local and central government customers across the UK & Europe, including the Department for Work & Pensions and European Union. 

Sean Taylor, CEO of Content Guru, said: “Serco’s clients are high-profile and expect the best quality of communication services to be delivered in a cost-effective manner. storm has a proven track record for delivering complex services on a large scale for a variety of industries, including the public sector, and this partnership represents an excellent opportunity to further transform the way that Serco and its clients engage with end-customers.”

Faye Shaw, Serco’s managing director of Citizens Services, said: “Every year we’re seeing a significant increase in the use of smartphones, with citizens wanting to contact us by their preferred channel – be that social media, web chat, email, or SMS – at a time that suits them. Citizens rightly expect a rapid response and for all these channels to be handled in a consistent high-quality way.

“By combining our contact centre services experience and expertise with the flexibility of storm, we will be able to improve citizens’ experience across all channels and offer longer opening hours. The analytics that the platform provides will support the shift towards using more effective channels, driving both improvements in service and cost benefits. We know this is important to our public sector customers and will support them to deliver better frontline services and reduce the overall cost of delivery.”