Reading’s Curious Academy launches Data Analysis and Digital Marketing skills bootcamps

Reading-based not-for-profit community interest company, The Curious Lounge, has introduced two new skills bootcamps through its training division: The Curious Academy.

Supported by funding from the Berkshire LEP, these new courses will offer employers in the region an affordable option to develop the skills of their teams.

The 16-week bootcamps offer flexibility through a mix of in-person and virtual learning, with participants attending three hours of in-person learning at The Curious Lounge in Reading along with three hours of virtual live sessions each week.

Course fees are scaled based on company size, ensuring a valuable opportunity for professional development while balancing work commitments. Employees enrolled in the Skills Bootcamps will also benefit from a year of access to The Curious Lounge's study zone, allowing them to continue their learning journey.

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The Data Analysis course covers essential skills, such as data extraction, data cleansing, diagnostic analysis, automating data processes, dashboards & and storytelling with data. Participants can also opt to specialize in specific areas like Tableau and Excel or Google Sheets. Participants will spend 12 weeks working on increasingly complex data sets before electing a portfolio project, delivered in four weeks.

The Digital Marketing course delves into topics such as competitor analysis & addressable markets, digital lead generation & marketing automation, graphic design & branding, market research techniques, omnichannel marketing & integrated campaigns, organic search (SEO & UX), paid media campaigns, social media & content creation, and website design & development. Specialization choices include analytics, content creation, marketing automation, SEO, and website design.

Matthew Bovey and Louize Clarke, co-founders of The Curious Lounge, said they are “excited to provide this opportunity for local employers to invest in their team's growth and empower them with the knowledge and tools needed to succeed in today's rapidly evolving business landscape.”

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