McKenna Townsend expands team with new associate director

Ringwood-based agency McKenna Townsend has welcomed senior PR and marketing professional Charlotte Sampson to its team.

Sampson, who has over 12 years' experience in the outdoor and leisure industry, becomes an associate director and will be actively researching new opportunities and implementing plans to maximize strategic and creative PR, social media and marketing campaigns.

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She has previously worked with local companies, including Garmin and Muc-Off, where she sought opportunities with key partners including the National Trust and Go Outdoors.

McKenna Townsend said she had also worked with distributors throughout the globe alongside key retailers including Halfords, Evans and Wiggle plus.

"We are really pleased to welcome Charlotte to our busy agency," said Matt McKenna, the co-founder and managing director of McKenna Townsend.

"She brings with her a wealth of senior level expertise and experience, helping us to further deliver the agency’s integral communications partner offering to our clients’ businesses and brands.

"Charlotte has certainly hit the ground running…on her second working day at the agency, she was at Cannes Boat Show with the team supporting our marine clients."

Sampson added: "I am looking forward to channeling all I have learnt within the outdoor industry and utilising it for the benefits of the team and the clients.

"I am honoured to be joining such a well respected agency and looking forward to contributing to the success of McKenna Townsend alongside my dedicated and passionate colleagues.”

McKenna Townsend works with a number of international, national and regional clients, which include Sunseeker International, Garmin, Subway, Dometic, AkzoNobel, Care South, D-Marin, Coeliac UK, Williams Jet Tenders and MarineMax.

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