Frasers Group to bring new flagship store to Kent in major refurb

Published by

Daniel Face

Frasers Group has signed a long-term lease agreement with Fremlin Walk in Maidstone to fully refurbish its current House of Fraser unit into a flagship store for Kent.

The 101,921 sq ft unit is set to feature several of the group’s well-known brands, including Flannels and Sports Direct, under a single roof.

Owned by M&G Real Estate, Fremlin Walk has further plans to enhance its retail and eatery offering over the coming 12 months with other major brands.

Kerry Williams, portfolio director at M&G Real Estate, said: “We’re delighted that Frasers Group has not only committed its long-term future to Fremlin Walk, but also selected Maidstone as a location for one of its new flagship concept stores.

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“House of Fraser has been a key footfall driver for the town centre for several years, and we firmly believe that this new enhanced store will attract shoppers from across Kent.

“As we continue our efforts of creating a diverse and vibrant shopping environment, we hope to welcome share more exciting leasing news over the course of the year.”

The House of Fraser store will close temporarily from Saturday 30th March ahead of its grand reopening this autumn.

David Legat from Knight Frank added: “Completing this flagship letting and bringing the three incredible brands of Frasers, Sports Direct and Flannels to Fremlin Walk secures the scheme as a retail led destination long into the future.

“Fremlin Walk has now firmly cemented its position as the centre of Maidstone.

“We look forward to building on this success and announcing more exciting brands to our line up in the near future.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.