Electric performance car manufacturer Polestar set to supercharge Bicester Heritage

Polestar, the manufacturer of performance-focused electric vehicles, will establish its first UK Head Office and a new customer Test Drive Hub at Bicester Heritage.

Opening in December 2022, Polestar Bicester will be a new multi-purpose location following the development of one of the existing two-storey buildings in the Heritage Quarters.

The headquarters, located on the upper floor, will include operational staff supporting the approximately 8000 customers with Polestars on UK roads.

This includes the recent move to in-source all customer care centre staff.

Sales, Operations, Marketing, and Communications functions will also operate out of Bicester.

The move supports Polestar’s global ambition to deliver 290,000 vehicles by 2025.

The customer Test Drive Hub located on the ground floor of Polestar Bicester will offer the chance of a test drive.

Daniel Geoghegan, Chief Executive of Bicester Motion, said: “Polestar’s committed approach to sustainability and the future of electric vehicles is truly inspiring.

"We are looking forward to their unique ethos contributing to the success of Bicester Motion.”

Jonathan Goodman, Head of Polestar UK said: “Establishing a Polestar head office in the UK, demonstrates the importance of the UK market reflecting the rate of pure EV adoption.

"Bicester has an approach to automotive and future tech that really resonated with Polestar.

"As the first large-scale OEM to move to Bicester and as an enthusiast marque, we expect we will fit in well with the other fantastic brands already on site.

"We will be an open and welcoming head office and we look forward to seeing Bicester Heritage visitors, as well as existing and future Polestar customers too.”