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UK Flooring Direct offers team members apprenticeship training

The Business Magazine article image for: UK Flooring Direct offers team members apprenticeship training
17 March 2022

Midlands online retailer UK Flooring Direct has signed up two members of the team to apprenticeships.

UK Flooring Direct’s Andy White and Laura Flude are undertaking apprenticeships to help them develop in their current roles as well as their future careers with UK Flooring Direct, which has bases in Hinckley and Coventry.

Senior Digital Analyst Andy White and Warehouse Administrator Laura Flude are now studying for their Level 5 Operational Department Management and Level 2 AAT Accounting qualifications respectively, with the full support of the business.

Laura’s apprenticeship course is being provided by North Warwickshire and South Leicestershire College and Andy’s by DBC Training.

As a member of UK Flooring Direct insight team, Andy monitors how customers interact with the company website and evaluates their behaviour to improve their digital experience.

Andy said: “I already manage one colleague in my role as a senior member of the insight team, so receiving operational training will give me strong foundations to use when leading my mini-team in the here and now, and allow me to continue honing my management skills in the coming weeks and months.

“For me, the Level 5 qualification is great, but it’s all about accumulating knowledge, which my apprenticeship is going to provide. I want to become a better manager, pick up more transferable skills that can be applied in my dealings across the business and most importantly deliver a better service for the customers I interact with and the stakeholders I work with.”

Working as an integral part of the UK Flooring Direct distribution team, Laura is now combining her role organising in the warehouse with specialist work within the accounts part of the business.

Laura said: “The know how I possess about the finance department of the business is growing and throughout the duration of the 15-month course, I hope to learn even more and apply it to my daily activities at work.

“Obviously, it’s key that I pass and get the Level 2 qualification, but first and foremost in my thinking is broadening my horizons through the apprenticeship and picking up skills that will allow me to make the most of the chance I have to support other departments of the business.”

Andy and Laura are making the most of the opportunity presented to them in the mid-point of their professional lives to embark on extra training, with the benefit of an additional qualification to go on their CVs at the end of the process.

Faye Summers, HR Director at UK Flooring Direct, said: “Developing people is important to us and remains a key part of our strategy for the business.

“We are delighted to be supporting Andy and Laura on their apprenticeship courses and it shows that they are not just designed for school-leavers but those people who want to take the next step in their career, something we very much advocate and encourage as a business.”


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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