The Marketing Practice appoints Susie Sroka as Chief Operating Officer

By Nicky Godding

1 November 2022

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The Marketing Practice, the largest B2B tech marketing specialist globally, has appointed Susie Sroka as chief operating officer (COO).

An industry heavyweight with extensive experience as a managing director and a track record in the marketing and advertising industry, Sroka’s appointment to COO will help drive the East Hendred, Oxfordshire-based company's growth ambitions.

Susie previously held the role of managing director of Omobono, before the agency’s acquisition and integration into The Marketing Practice Group in September 2021. Prior to this, she was managing director of social and content marketing agency Things Unlimited.

Susie said: “This is an exciting time for The Marketing Practice, the huge growth and expansion over the last 18 months puts us in a fantastic position to cement our position as a global force and develop our capabilities in a way which allows us to deliver end-to-end, in a way that no one else in the B2B tech space can.

“Internally, it’s also an intriguing period of positive change and transition. The world of work is changing, and we must change with it. To model and redefine our own ways of working as well as exploring new ways of working, is an exciting challenge indeed.

Matt Harper, CEO of The Marketing Practice, added: “Susie will take leadership responsibility for everything that goes into ‘go-to-market’ (creative, media, data and analytics, sales activation and digital). Susie’s job is about working with the experts in each of those areas to align the capabilities into a cohesive delivery model for our clients.

“Her commercial expertise and combination of client and agency experience will be vital for that, as well as her knowledge of our ways of working which will help us get the best out of those teams and their leadership.”

Backed by Horizon Capital, the Marketing Practice has been on a major acquisitional journey over the last 18 months, having acquired five agencies within the UK, USA and APAC. Now, as the largest B2B tech marketing specialist globally, The Marketing Practice employs more than 500 people worldwide.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.