Sigma Connected appoints new Chief Strategy Officer

By Nicky Godding

6 October 2022

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Redditch-based business outsourcing provider Sigma Connected has appointed a new chief strategy officer as the company continues its global expansion.

The company, which offers contact centre services from its offices in the UK, South Africa and Australia, has appointed Peter Doveren into the new role where he will report to Group CEO, Gary Gilburd.

Dutch-born Peter has extensive international experience having worked in many different countries whilst holding senior customer service and strategy roles across a variety of sectors and organisations, including with Vodafone, Capita and the RSPCA.

Peter’s role will focus on identifying opportunities for Sigma Connected to enter new markets and territories. He will be responsible for expanding the company’s areas of speciality and ensuring that Sigma’s reputation for delivering human customer interactions is combined with digital contact channels.

Gary Gilburd said: “Peter is the perfect fit for our executive team as he has worked on the client side for several successful years, so fully understands their issues and how to solve them.

“It has been well-documented how much we have grown in the BPO space over the past few years and as we look to continue our ambitious international growth plans, experts like Peter with his experience and expertise, can really bring something different in terms of new approaches and ways of thinking.

“I am certain he will prove to be an exceptional appointment for us in the months and years ahead.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.