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Rugby car garage investing in workshop and staff development after securing new lease

16 November 2023
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Dale Southworth (Burgis & Bullock), Paul Bourchier, Johnathan Conway, Ian Howes, Oliver Bourchier, Sue Bald win and Micah (new apprentice)

A popular garage is investing in its workshop and staff development after securing a new 15-year lease near Rugby town centre.

Moserve has been operating in the town for more than 40 years and has seen year-on-year turnover growth since a management buy-out by current owners Paul Bourchier, Angie Bourchier and Ian Howes in 2007.

The garage, based at Avon Industrial Estate, is a specialist in car servicing, MOT, car repairs, engine diagnostics and clutch replacements – with its diary of appointments regularly fully-booked four weeks in advance.

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Work has been completed on a new roof at the garage, new floor in the workshop and the installation of a new ramp to support its growth.

Moserve has also been investing in electric vehicle (EV) maintenance training to cater to future demand.

Three of its mechanics are fully-qualified to work on EVs, a charging point has been installed on-site and a proportion the business’s company vehicles are now electric.

Moserve has been supported in its growth by accountancy firm Burgis and Bullock, which has offices in Leamington, Rugby, Nuneaton and Stratford-upon-Avon.

Burgis & Bullock helped to set up the business after the buy-out and has supported the garage to further modernise is operations by migrating to cloud accounting software Xero. Moserve also works closely with the firm to support its investment plans.

Its new lease provides stability and security for the business and its staff. Angie and Paul’s son Ollie joined the business nine years ago and recently qualified as an MOT tester, while the business is also bringing on board a new apprentice from nearby Rugby College.

Angie Bourchier, Company Secretary at Moserve, says that business is buoyant in Rugby as more people seek to repair their cars than buy new in the current market.

“We have benefitted from the growth in Rugby, on every edge of town there are new homes and the vast majority of those homes have cars that need maintenance,” said Angie.

“There has been a shift in recent years with people seeking to repair their vehicles and I think that is in large part down to the high cost of new cars and even those on the second-hand market.

“It has been a whirlwind six months and we have made investments across the business to cater for demand but also be prepared for the what the future brings.

“The next big challenge for our industry is EVs, and, while we aren’t seeing a lot of business in that area, we are investing in training for staff to ensure we are ahead of the curve.

“We have been working with Burgis & Bullock to support that investment and they have advised us ever since we set up the business. The move to Xero has been a huge benefit to our operations too.

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“The new lease is huge for us and gives us strong foundations for growth. We are in a prime location near the train station and the new lease gives us the confidence to invest further in what is the perfect location for us.”

Dale Southworth, Senior Accountant at Burgis & Bullock, added: “We have worked with Angie, Paul and Ian since they took over the business and in that time the business has grown seven-fold.

“Recently we have worked to migrate the business over to Xero, which gives strong, real-time information and means we can provide up-to-date advice on the business’s growth and investment strategy.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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