Oxford's The Marketing Practice rebrands as it seeks to grow further

Oxford-based B2B marketing firm The Marketing Practice has rebranded.

It follows a successful 12 months for the company, who has made four acquisitions in the last year making it the second largest B2B marketing agency globally.

Backed by Horizon Capital, The Marketing Practice now has a turnover of more than £70 million, employing over 500 people with locations in the US, UK, Germany and Australia

David Van Schaick, CMO of The Marketing Practice, said: “We’re here to connect marketing activity to commercial outcomes. To boost transparency and spell the end of disjointed experiences and limited accountability. Our goal is to transform the agency partnership so that it’s judged on impact and revenue growth.

“Through our growing portfolio, we have the technology that gives clients full control over results and the creativity to produce award-winning work. Ultimately, by forming deep and long-term partnerships with our clients, we’ll enable them to dream big and deliver very real results.”

The group recently acquired US account-based marketing and experience specialists Campaign Stars, which is its second stateside acquisition of the year after it acquired strategic marketing specialists 90octane in February. Media, data and audience insight specialist Kingpin and digital experiences consultancy Omobono were also both acquired in 2021.

Read more about this here: The Marketing Practice acquires ABX specialists Campaign Stars and here: Oxfordshire based The Marketing Practice goes large in US with the acquisition of 90octane

The rebrand also coincides with the launch of an out-of-house advertising campaign (i.e. using billboards, wallscapes and posters seen in daily life) which TMP believes to be one of the largest B2b marketing campaigns ever conducted.

Matt Harper, CEO of The Marketing Practice, said: “With all the skills required in one place, from brand to demand, from ABM to digital experiences, we can focus on outcomes, not just outputs.

“Investors want organic growth, bigger market share and more penetration for their spend. And everyone is looking at marketing to deliver this growth, accountable for revenue. We can make marketing the engine room for growth.

“Long gone are the days where marketing is seen as the colouring-in department. Our mission is to help tech brands seize this incredible opportunity, and this rebrand is representative of that.”

Read more - Marketing and Tech company secures £40K grant funding from Coventry and Warwickshire LEP