iamproperty Group, UKs largest residential auctioneer acquires Oxford software business VTUK

By Nicky Godding

29 March 2022

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The iamproperty Group, the UKs largest residential auctioneer and pioneers of the UK’s only end-to-end onboarding and sales progression platform, has acquired Oxfordshire cloud-based property software business VTUK in a trade deal, for an undisclosed sum.

The deal forms a key part of iamproperty’s strategy to modernise the property sector and develop secure and speedy services for estate agents.

VTUK offers functionality-rich CRM solutions including Openview, a cloud-based property CRM software platform. The platform creates a seamless and intuitive experience that enables agents to fully automate their day-to-day operations.  The business aligns with the Newcastle-based iamproperty portfolio and creates opportunity for innovation and development for both companies.  

Established in 1989 by founder Peter Grant, VTUK works with more than 300 Estate Agencies across the UK and already shares a number of mutual customers with iamproperty.

VTUK’s founder, Peter Grant, will exit the business following a handover period, leaving the well-established leadership team at the helm, headed up by Operations Director Adam Rackham, who has been with the business for over 20 years.   

Peter Grant was advised by Ryecroft Glenton Corporate Finance. iamproperty were advised by Muckle LLP, Tait Walker and Clearwater International.

Ben Ridgway, Managing Director at iamproperty Group, said: “We are delighted to be bringing VTUK into the iamproperty Group. Peter has built a business that is well respected in the industry with the support of an established team and we’re really looking forward to working alongside them. This is a great opportunity for our staff and customers, creating synergies that will benefit our mutual Partner Agent Network”.    

Peter Grant, founder of VTUK, added: “A great deal of planning and care went into finding the right partner to take the business forward; we have built our product and service portfolio for over 30 years and know this move will create a bright future for VTUK and our team, allowing the company to accelerate with the dynamic support and innovation that is synonymous with iamproperty”.  

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.