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Government £7 million cash boost to create new flexible approach to apprenticeships

4 August 2021
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The Business Magazine article image for: Government £7 million cash boost to create new flexible approach to apprenticeships

Sectors including the creative, agriculture and construction industries can now bid for a share of a £7 million fund to support the creation of new flexible apprenticeships, says the government, unlocking more opportunities for people to develop the skills they need to get good jobs.

Apprenticeships are at least 12 months long, so some sectors with flexible employment patterns and short-term roles, such as digital, adult social care, transport and manufacturing have found it challenging to benefit from the high-quality opportunities available.

The fund will establish a small number of agencies that will set up new flexi-job apprenticeships so an apprentice can work across a range of projects and with different employers to gain the knowledge, skills and behaviours they need to be occupationally competent.

For example, this would enable an apprentice working in film, TV or theatre to work on different productions during their apprenticeship, or an apprentice in construction to fulfil several contracts to complete their apprenticeship – such as working on a home refurbishment or a project for an office block. Meanwhile, someone working in adult social care could undertake care placements with a range of employers – including home care via a care agency, and in nursing home or hospice settings.

Minister for Apprenticeships and Skills Gillian Keegan said: "We want to build an apprenticeship system that enables everyone to get the experience and knowledge they require to get the job they want, while ensuring employers have a diverse talent pipeline to meet their skills needs."

The announcement comes ahead of the start later this month of the ScreenSkills pilot for apprenticeships in the film and TV industry, with Netflix and WarnerMedia. Supported by a £100,000 investment from the Department for Digital, Culture, Media and Sport, this pioneering programme has been designed to help better facilitate and boost apprenticeships in the UK’s booming screen industries.

ScreenSkills will host an induction event later this week where 20 apprentices from across the country will meet for the first time before their industry placements begin in September. Through their apprenticeships, they will get hands on experience as members of the production crew on the sets of big budget films, high-end TV shows and documentaries from Netflix and WarnerMedia. By undertaking multiple placements over 13 months, the apprentices will gain a breadth of experience which will serve as a solid foundation for their future freelance careers in the sector.

Seetha Kumar, ScreenSkills CEO, said: "As our diverse group of fantastic new apprentices start their induction later this week, we welcome this announcement which could unlock much needed apprenticeship opportunities for freelance talent and enable social mobility in key areas of skills needs for both our fast-growing sector and the wider creative industries.

"Apprenticeships are playing a vital role in ensuring people have the skills they need to get the jobs they want. The flexi-job apprenticeship fund launched today will extend this offer further, giving apprentices access to even more careers as we build back better from the pandemic."

The fund will make £7 million available in England across 2021-22 and 2022-23. Organisations can apply for funding between £100,000 and £1 million to set up new flexi-job apprenticeship agencies.

It may also support existing good quality apprenticeship training agencies (ATAs) to diversify as flexi-job apprenticeship agencies.

The £7 million flexi-job apprenticeship fund will be a competed grant process and applicants will also have to apply to join the register of flexi-job apprenticeship agencies.

Applicants must meet a robust set of criteria as well as being able to provide details of how they will meet the needs of their chosen sector or region, and ensure apprentices and placement employers receive a high-quality apprenticeship experience.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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