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Albert Goodman announces new partnership with Bristol’s Firebrands Corporate Hockey League

2 November 2023
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The Business Magazine article image for: Albert Goodman announces new partnership with Bristol’s Firebrands Corporate Hockey League
(Centre) Julie Harding from Albert Goodman Accountants, who sponsor the Firebrands Hockey League with (L & R) Paul Langford and Beth Richards-Doughty from Bristol Firebrands Hockey Club -

Accountancy firm Albert Goodman has strengthened its commitment to supporting the region’s sporting community by sponsoring the Bristol-based Firebrands Corporate Hockey League.

The Taunton-headquartered chartered accountants, tax consultants and financial planners already backs the Bristol City Football Club women’s team, Thornbury Town, Taunton Town and Yeovil football clubs and are the main sponsors of the Weston Super Half Marathon.

And now Albert Goodman, which recently opened a Bristol city centre office, has announced a new partnership with the Firebrands hockey competition which is based in Failand and features mixed teams from across the Bristol area.

Albert Goodman secures B Corp status

Albert Goodman Trusts & Estates Manager Julie Harding, who is also the Firebrands Ladies’ Club captain, said: “We are all immensely proud to be sponsors of the Firebrands Corporate Hockey League.

“It’s personally rewarding for me as a hockey player, but it’s also part of Albert Goodman’s wider commitment to making a positive impact in all the communities where we operate.

“We strongly believe in the power of teamwork - both in the boardroom and on the sports field - and this sponsorship aligns with our values of community engagement and healthy work-life balance.

“It’s really great to be formally partnering with a league which provides a route for people of all ages to pick up a hockey stick and actively enjoy a brilliant team sport in a competitive but friendly and supportive atmosphere.”

The Corporate Hockey League is based at Firebrands Hockey Club, Bristol, opposite Bristol City Football Club’s High-Performance Centre. Firebrands HC offers an inclusive environment with six ladies’ teams, five men’s teams, a junior academy, mixed hockey, masters hockey for over 35s, 40s and 50s and indoor hockey.

The corporate competition was established to allow people across Bristol to enjoy 11-a-side, mixed, sociable hockey and to promote a sense of camaraderie, health, and wellness in the business community and public sector.

A wide variety of companies and organisations participate, all from the Bristol area, with matches taking place in a league format alongside an annual seven-a-side tournament which provides team-building and local business networking opportunities.

Firebrands Corporate Hockey League chair Paul Langford added: “Our club has a strong tradition of running and hosting a corporate league which is a mixed hockey league aimed at promoting our sport while offering the business community the chance to play a competitive game in a welcoming and fun environment.

“One of the most attractive things about hockey is its ability to allow everyone of all ages and abilities to compete equally, on the same pitch.

“In fact, Firebrands HC, along with most other hockey clubs, can boast teams featuring, mums, dads and kids. We’ve even had the grandparents playing.

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“Hockey does bring families, friends and colleagues together, which is why we’re thrilled to have teamed up with Albert Goodman to make the 23/24 Corporate League possible.”

The Firebrands sponsorship announcement follows Albert Goodman’s success in securing prestigious ‘B Corp’ status which recognises the company’s overall enhanced commitment to environmental and social goals.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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