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Wiltshire’s Dymag teams up with Roland Sands Design on new race wheels

19 April 2024
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Dymag, a Chippenham-based manufacturer of lightweight motorcycle wheels, has joined forces with custom bike builders Roland Sands Design to unveil the new Sector Race Wheels.

Designed to elevate both track and road performance, the wheels blend Dymag’s processes and technologies, including advanced CAD systems, with Roland Sands’ design expertise.

They’ll make their international debut on Peter Hickman’s PHR BMW S1000RR at the upcoming Northwest 200 on 6 May 2024.

Dymag chair Chris Shelley said: “The collaboration with Roland Sands Design represents a pinnacle in our commitment to pushing the boundaries of wheel design.

“Such an outstanding combination of high-tech design and high-performance engineering means we’re expecting demand for our new Sector Race Wheels to be very strong.”

Two years in the making, the Sector Race Wheels feature lightweight hubs and CNC machining, and have undergone both rigorous lab testing and finite element analysis (FEA).

They’re available in a range of specifications and colours, including 17 x 3.5 fronts and 17 x 5.5 and 17 x 6.0 rears, with more sizes on the horizon for additional applications, including heavyweight cruisers.

Roland Sands, founder of the eponymous studio, added: “The Sector Race Wheels epitomise our passion for pushing limits and redefining standards.

“Together with Dymag, we’ve crafted a wheel that not only excels in performance but also stands as a testament to our shared vision of design innovation.”

Earlier this year, Dymag announced it would renew its partnership with MotoAmerica for the 2024 season of the North American Racing Championship.

Last season, some of the company’s sponsored teams – including Hooligans and Baggers Racing – achieved standout success on Dymag wheels.

Looking ahead to three weeks’ time, when he’ll be racing on the new Dymag Roland Sands wheels, Peter Hickman said: “I’m thrilled to debut the Sector Race Wheels at the NorthWest 200.

“The innovative design and performance capabilities gives me the full confidence to push the limits on the track."

The first of the Sector Race Wheels are expected to be delivered to customers in early July, with pre-orders for wheel specs 17 x 3.5 front and 17 x 5.5/6.0 rear currently being taken.


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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