Warwickshire automotive specialist Red Marlin wins BMW Group PR contract

Published by

Peter Davison

Specialist automotive PR agency Red Marlin is celebrating another major success after premium German vehicle manufacturer BMW Group appointed the company to support its internal communications team at its three manufacturing plants across the UK.

The Leamington Spa-based communications specialists will bring external expertise to bolster the manufacturer's internal communications at its plants in Hams Hall, which manufactures engines, Swindon, which produces body pressings and sub-assemblies, and its Mini production facility in Oxford.

“Our work with BMW Group is an exciting milestone for Red Marlin,” said Danny Rughoobeer, managing director and founder, Red Marlin.

“The company employs thousands of people at its plants across the UK, and with the fast-paced and frequent changes that often occur within our industry, reaching the workforce with powerful messaging is a crucial element to the success of the business.”

Red Marlin is no stranger to working with global names in the automotive industry, having been a retained agency of Yokohama tyres for over five years and more recently began working internationally with motorsport racing team, Iron Lynx.

“We look forward to working closely with the in-house communications team at BMW Group and becoming a natural extension of the operation.”

Red Marlin, founded in 2009, is an independent PR and digital marketing agency specialising in the automotive sector based at the heart of the UK’s car industry in Leamington Spa.

Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.