Triton Showers wins Planet Mark Sustainability Campaign accolade
Nuneaton-based manufacturer Triton Showers has been named the winner of Planet Mark’s Sustainability Campaign award, in recognition of its impactful ‘Every Drop Makes a Difference’ initiative.
The influential campaign’s overarching objective was to educate consumers on how they can reduce their bathrooms’ carbon footprint.
This was achieved by promoting behaviour change and motivating consumers to consider the cost benefits – and energy and water savings – of showering for less time, as well as increasing awareness of the benefits of electric showers.
Debuting across multiple media channels – including national television – and in retail stores, the initiative created widespread awareness of how consumers can save energy, water and money, whilst helping to reduce their carbon footprint.
Triton launched a unique online water and energy savings calculator, which asks simple questions about household occupants and their typical showering habits, before providing personalised tips and suggestions for improvement.
The calculator also provides an overview of current showering cost, carbon, energy and water usage, so that users can identify ways to reduce their impact at home.
Recognising that change comes from within, Triton also promoted the campaign across its own workforce through internal communications and projects to drive cultural change.
David Tutton, Managing Director at Triton Showers, said: “Sustainability is at the core of what we do as a business, but conscious consumption is also essential for long-term change.
"We launched our ‘Every Drop Makes a Difference’ campaign to empower users to change their behaviour by raising awareness of their energy and water use when showering.
“It’s essential that we practice what we preach so internal communication played a key role in this campaign. We’ve taken this one step further through our Cleaner Conscience taskforce which regularly collaborates to identify further ways to be more sustainable.
"It’s a real privilege to have the team’s commitment rewarded – particularly after recently winning the BMA’s Carbon Reduction award.”
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Steve Malkin, Founder and CEO at Planet Mark, said: “A huge congratulations to Triton Showers for winning the Sustainability Campaign award, sponsored by The Eden Project, at the Planet Mark 2023 Awards.
"The ‘Every Drop Makes a Difference’ campaign not only tackles carbon reductions head-on, but it also raises awareness of the associated cost savings. This campaign demonstrates the importance of engagement to give employees and customers the necessary tools to be able to reduce their carbon footprint.
"This award is very well deserved, and I look forward to seeing Triton Showers accelerate its sustainability journey in the years to come.”
