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Oxfordshire LEP responds to BMW investment in Oxford Mini factory

15 September 2023
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Following the news earlier this week that BMW Group has announced a new investment of more than £600 million in the MINI factories at Oxford and Swindon, Oxfordshire Local Enterprise Partnership has welcomed the news.

Oxford and Swindon Mini factories safe as BMW announces major investment in mini production

Nigel Tipple, OxLEP Chief Executive, said: "This huge investment will not only be a source of job creation in Oxfordshire but will vitally secure the roles of over 4,000 workers and the long-term future of this iconic, historical plant. 

"This continues an ongoing colleration between investment in Oxfordshire and job security; during 2022-23 alone, central data from the Department for Business and Trade indicated that over 1,200 jobs were created across the county through foreign direct investment into Oxfordshire.

"The news also further illustrates the international renown of Oxfordshire-based industry and crucially, its potential to gain international investment. 

"Our work with the Department for Business and Trade has historically supported Oxfordshire’s internationalisation desires, securing hundreds of millions of pounds into our economy, including significant investment in the automotive industry and other key sectors including life sciences, space and tourism.

"The environmental nature of the project is cause for further optimism with the Cowley plant now set to build the next generation of Mini Cooper and Mini Aceman cars, both electric. 

"It is excellent to see that a globally-significant project, supporting our local and national net-zero ambitions, will be anchored within the Oxfordshire economy. 

"The growth of Mini, a significant employer, also signals future opportunity for young people in Oxfordshire, notably the possibility of new apprenticeship openings within the organisation. This will provide crucial skills and training in the automotive sector, presenting opportunity for a key proportion of the local workforce in coming years.

"As well as looking to the future, this move by BMW also extends the legacy of an important part of Oxfordshire’s past. Minis have been manufactured in the county for over one hundred years and it is significant this heritage has been secured for the future. 

"It was encouraging to hear Stefanie Wurst, Head of the Mini brand, highlight how Oxford remains at the heart of the brand.

"Wider reaction to this news has noted how it displays confidence in the county and that it remains an attractive place for economic investment. However, more crucially, it shows further evidence of the strength of Oxfordshire’s economy, our key sectors and how critical they are to the national economy. 

"As the Local Enterprise Partnership for Oxfordshire, we will continue to champion our key sectors, showcasing them to national and international audiences, to support interest and investment into Oxfordshire, working with central government, our local authorities, universities and research institutes and our business partners."


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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