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JMDA child car seat wins two national design awards

21 September 2023
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The Business Magazine article image for: JMDA child car seat wins two national design awards
The MBY car seat

Two new products designed by Worcestershire-base product design consultancy JMDA Design have been awarded the highly acclaimed iF Design Awards.

Working with client Ningbo Mybaby Baby&Children Products Manufacturing Co., Ltd on the Q88 i-Size and Q60 i-Size child safety seat, the two award winning products have been recognised for the innovative design that aids useability and child safety.

Multi-height child restraint systems (CRS) are seats that can change from rear-facing to forward-facing to combine different child height groups into one seat. These seats require different safety features throughout a child’s growth and although many products on the market try to combine the different age groups into a single product, most sacrifice the products’ effective use in doing so.

Read more: Worcestershire product design agency JMDA Design, celebrates 30th anniversary and 115th child car seat

Walter Mosca, Industrial Design Director at JMDA says “We are delighted that two of the child car seats that we designed for Mybaby have received iF Design Awards. The uniqueness in the way we design comes from understanding everyday challenges of consumers, striving for increased safety, and creating cutting edge designs that lead the nursery market.”

“It is true to say that it has been an outstanding year of achievements for the team, having already won two Red Dot Awards and International Trade Business of the Year in the Herefordshire and Worcestershire Chamber of Commerce Business Awards. As we look to the future, our global client base continues to grow, I’m sure more achievements will follow in 2024 and beyond.”

The Q88 i-Size child safety car seat is designed for 40-125cm range and consists of various design features that improve the usability and discourage misuse of the product. This improves the child’s safety in a vehicle. The Q60 i-Size child safety car seat is a high back booster designed for child height range 100-150 cm (3 -12 years).

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The backrest can be adjusted in height as the child grows taller and is foldable which makes it extremely compact when on the move. The seat is unique in that it has a compact folding size but does not compromise on internal space and weighs just 4.5kg which also aids in the portability of the product.

LED lights on the base assist in illumination during installation of the important fitting features, plus targeted ventilation to the upper body and neck area provides more effective temperature control of the child.

Having celebrated their recent award successes at Kind + Jugend International Fair at the beginning of September, JMDA Design are poised for the next big event in the nursery industry calendar, the Harrogate International Nursery Fair on 15th-17th October 2023.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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