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Institute for Advanced Manufacturing and Engineering sets its sights on unlocking supply chain potential after £6 million expansion

13 November 2023
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The Institute for Advanced Manufacturing and Engineering

The UK’s first ‘Faculty on the Factory Floor’ has unveiled a six-million-pound expansion that will aim to boost industry’s journey towards a clean, sustainable, and digital world.

Coventry University’s Institute for Advanced Manufacturing and Engineering (AME), which was originally born out of a collaboration with Unipart Manufacturing in 2014, relaunched yesterday at a special event that attracted over 200 domestic and international guests.

Benefitting from a five-million-pound University investment followed by a one-million-pound grant from the Government’s Local Growth Fund though the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), the recent changes have delivered nearly 2000 square metres of additional space that is home to state-of-the-art laser welders, six new laboratories, a robotic and testing area and new digital twin capabilities.

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The ‘relaunch’ marks nearly a decade of achievement for AME, with over £110million of Research & Development (R&D) and commercial projects completed for the likes of Aston Martin, Ford, Lotus and Hyperbat, helping generate more than £500m of economic benefits for the UK.

Nearly 175 companies – including OEMs, tier ones and SMEs in the supply chain – have been involved in collaborative work, whilst more than 400 students have graduated through the unique combination of real-world shopfloor and classroom learning.

Marcos Kauffman, Director of AME and Centre Director of the university’s Research Centre for Manufacturing and Materials, said: “The AME expansion is more than just physical growth of an additional 2,000 square metres; it’s a testament to our unwavering commitment to bridging the skills and R&D gap between academia and industry.

“From our inception in 2014 to today, AME has consistently aimed to be at the forefront of
innovative teaching and research with our ‘Faculty on the Factory Floor’ model. This expansion is a beacon of our dedication to nurturing industry-ready talent while also fostering pioneering research that helps solves everyday issues.”

He continued: “We are more energised than ever to open our doors to the wider manufacturing and engineering supply chain in the West Midlands, giving them access to world-class facilities, equipment, and experts. Together, we will support the UK’s collective journey into a clean, sustainable and digital world.”

AME aims to be at the forefront of the UK’s journey towards ‘Net Zero’ and support business growth, where ideas become reality, and the future of sustainable mobility is redefined.

This will be achieved by creating the engineers and researchers of the future and providing an ecosystem that cultivates new technologies, supply chain development and start-up potential.

The latest six-million-pound funding takes the total investment in the Institute of Advanced Manufacturing and Engineering to £18m, with the latest facilities including a digital twin pilot environment, a series of physical stations that maximise Artificial Intelligence and Virtual Reality and dedicated materials, metrology, lasers and functional materials and chemistry laboratories.

With its diverse capabilities, AME has been instrumental in spearheading innovative projects that have significantly enhanced precision and efficiency in production through cutting-edge manufacturing.

For example, its expertise has been pivotal in crafting lightweight, eco-friendly products, and methodologies, and has already helped create high-volume fuel rails that are now exported from Coventry to China and other parts of the world.

AME is also committed to advancing the UK’s growing reputation in manufacturing digital systems and laser processing by contributing to the burgeoning sector of electric vehicle battery manufacturing.

Professor John Latham CBE, Coventry University Vice-Chancellor, said: “With this launch, we’re not just unveiling a state-of-the-art facility, but also setting the stage for the next generation of engineers, innovators, and clean technologies.

“AME’s vision has always been about creating transformative solutions for the industry and pressing social challenges. With this expansion, we’re poised to increase our reach and have an even greater impact on students, industry, and the local economy.”

Carol Rose Burke CBE, Managing Director at Unipart Manufacturing, added her support: “We are thrilled about the expansion of the Institute for Advanced Manufacturing & Engineering, a pioneering initiative between Unipart and Coventry University to bridge the gap between industry and academia.

“As the transport sector transitions to EV manufacturing and greener solutions, Coventry University’s latest investment will empower AME to expand Unipart’s expertise and capabilities into new sectors.

“This involves collaborating on R&D with academia and strengthening ties with supply chains – including small and medium-sized firms – all working together to generate business growth.”

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As well as over 200 guests attending the event in person, high-fidelity 3D models of the facilities and equipment in AME were used to create a digital universe – known as a metaverse.

This gave people from more than 15 countries the opportunity to take part in the live event using a digital representation of themselves.

They were able to move their avatar around a digital replica of AME, joining in the physical sessions remotely, listening to the presentations and interacting with other people in the metaverse and at the event.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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