Hereford's ETL Systems announces new senior appointment as growth continues

By Peter Davison

18 July 2023

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Alex Baldock

ETL Systems, the Hereford-based global supplier of RF equipment for satellite ground stations has announced a new senior appointment as growth continues for the Herefordshire-based company.

Alex Baldock joins the senior management team as Chief Operating Officer, bringing 25 years of experience working in manufacturing, operations and supply-chain management.

Before joining ETL Systems, Alex held senior leadership positions with Magellan Aerospace, Cobham Group and, most recently, Abaco Systems as the Vice President of Operations and UK Managing Director.

Alex’s appointment follows a substantial period of growth for ETL Systems, with the company posting strong figures for its latest financial year.

In 2022, the business also announced the opening of a cutting-edge research and development centre in Rickmansworth, enhanced the manufacturing capacity at its Herefordshire headquarters, and welcomed new CEO Kevin Dunne.

Commenting on his new appointment, Alex said: “I’m incredibly excited to join ETL Systems and eagerly anticipating the opportunity to collaborate with the team. With an ever-growing global client-base and a highly skilled team of engineers, ETL holds a leading position within the satcoms industry.

“With the UK now one of the most attractive destinations for private investment in space, it’s certainly an exciting time to join the business. Working closely with the Chief Executive Officer, Kevin Dunne, I intend to use my experience to enable ETL to meet the ever-changing demands of the industry and continue its impressive growth.”

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Kevin Dunne, CEO of ETL Systems, added: “We are delighted to welcome Alex as our Chief Operating Officer. Having enjoyed rapid growth over recent years, it became clear that we needed an experienced professional to join the team to further develop and deliver our longer-term operations strategy.

"This will ensure that we’re in the best possible position to meet the demands of the industry.

“I know I speak on behalf of the whole team in wishing Alex a warm welcome to the business.”

By Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.