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Coventry firm Safetyflex Barriers secures Danish town famed for two of Scandinavia's biggest attractions

15 August 2022
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The Business Magazine article image for: Coventry firm Safetyflex Barriers secures Danish town famed for two of Scandinavia's biggest attractions

A Danish town famed for two of Scandinavia’s biggest tourist attractions has seen its counter terrorism defences boosted by Coventry-based Safetyflex Barriers.

Hundreds of bollards within Safetyflex Barriers’ innovative Truckstopper range have been installed along a key transport corridor in Billund in Denmark.

The route serves Denmark's second-largest airport Billund Airport, Scandinavia's biggest waterpark Lalandia, and Legoland – which is the largest tourist attraction in Denmark outside Copenhagen.

Marcus Gerrard, director at Safetyflex, said: “It is pleasing to complete another export order – particularly in Scandinavia, which is a market we have excelled in in recent years.

“This particular site draws in millions of visitors every year due to its proximity to high-profile tourist attractions and a busy airport.

“We are delighted to have supplied a mixture of fixed and removable anti-terrorist bollards to help keep tourists safe on pedestrian routes and close to bus stops.

"Our Truckstopper range has been crash tested to stop vehicles travelling up to 50mph and is a real success story for us, operating around airports, sports stadiums, and busy city centres.

“This particular Truckstopper Bollard, which uses military grade steel, was great solution, as it has a very shallow foundation, and has a patented design, that gives the bollard a nice slim line feature, to blend in to existing architecture.”

Safetyflex is based in Coventry, but operates on a global scale with 36 patents worldwide.

The company’s technology and cutting-edge designs have resulted in major contracts overseas including Europe, the US, Scandinavia and Australia, with exports now accounting for 40 per cent of business.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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