Audient appoints new US distributor

By Tom Kilkelly

18 August 2023

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Credit: Audient

Hampshire audio specialists Audient has announced the appointment of Korg USA Inc as exclusive US distributor of its entire product range.

Korg USA is one of North America’s most diversified independent distributors of pro audio and musical instrument brands.

President of Korg USA, Joe Castronovo, said: “This appointment is aligned with our ongoing strategy to position Korg USA as a leader in a diverse range of categories of professional audio, recording, musical instruments and more.

“Audient products have proven themselves to be essential useful tools for content creators, producers, engineers and musicians, designed to deliver professional audio performance at home and in the studio.

''Korg USA is proud to help expand the market share of this acclaimed brand in the U.S., and we are excited to share their innovative products with the music and content creation community, alongside our other respected brands.”

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Audient is a company based in Herriard that designs, manufactures, and markets mixing consoles, audio interfaces, microphone preamplifiers, monitor controllers and signal processors.

Audient Sales Director, Simon Sinclair, said: “Our new partnership with Korg USA is the next step in building our business in the U.S. and Joe and his team have a very strong understanding of the market and a focus on exceptional customer service.

''We are delighted to be working with Korg USA and believe this new partnership will ensure the best experience for all of our U.S. customers."

This news comes as Momentum Audio Sales president, John Devins announces his retirement.

Commenting on John's retirement, Simon said: "We'd like to place on record our personal appreciation of John, the whole Momentum back office team and our regional representatives.

We started in his garage 10 years ago, sharing space with the Triumph Spitfire and now we're a significant player in the USA market. This is thanks in no small measure to John and his highly focussed US team. We wish John a very long and happy retirement with the knowledge of a job well done."

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.