When in Rome says Stay at Home (and raise a glass!)

Published by

Nicky Godding

Local wine importer, When in Rome, has joined the call for people to stay at home by changing the name of its business to When in Home.

On World Health Day, April 7, the Stroud-based business, which specialises in selling good value Italian craft wines in alternate format, changed its name across all social media platforms in a bid to encourage more of its followers to stay safe by staying at home amid the current corvid-19 pandemic.

When in Rome CEO and co-founder Rob Malin said of the change: “We wanted to do our bit to remind consumers that they can do their bit by staying at home at this time. We have always promoted our box wines as the perfect choice for in-home drinking and so this felt like a natural extension of that message”.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.