Over 20 businesses have expressed their support for the Make Henley Shine group's plans to install 456 mini white LED lights on Henley Bridge.
The businesses included Brakspear, Hobbs of Henley, the Relais Henley hotel, Phyllis Court Club, the River & Rowing Museum, Ann Manning Insurance, European Consumer Claims and law firm Blandy & Blandy.
Make Henley Shine has applied to South Oxfordshire District Council and Wokingham Borough Council for planning permission, which has sparked a public debate between those for and against the £200,000 project.
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Stephen Bucknill, of Blandy & Blandy, said: “We are delighted to support the project. We are helping with the planning and charity applications.”
Steve O’Connor, director of the River & Rowing Museum, said: “We’ve looked at all the reports and we think that actually this is a fantastic scheme to really draw people into the town.
“We recognise the importance of the impact it could have on the local ecology but actually think that due consideration has been given to that and we think that the benefit of bringing people to our town and shouting about Henley is what we should be really focused on.
“We think the right level of consideration and homework has been done and we hope that the councils will give it permission.”
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