Great West Way launches new green travel campaign

Published by

Peter Davison

Stonehenge image courtesy of Great West Way

Great West Way – the multi-modal touring route following the A4, railway and Kennet and Avon Canal between London and Bristol, taking in Berkshire, Wiltshire, and Bath – has launched a new green travel guide in collaboration with Great Western Railway and Rough Guides.

The touring route encourages visitors to travel from London to the West using modes of transport other than car. The railway and the Kennet and Avon Canal offers visitors the chance to explore the region - whose attractions include Windsor Great Park, Stonehenge, and The Roman Baths at Bath - by walking, cycling... or even by narrowboat.

Great West Way awarded funding for Tourism Recovery Campaign to showcase the route’s cities and towns

Travelling by public transport, meanwhile, is made easier on GWR trains and buses using the Great West Way Discoverer pass.

The campaign, which aims to promote sustainability, connectivity, and responsible tourism, is expected to generate an estimated reach of over 1.5 million potential visitors.

Fiona Errington, head Of marketing at Great West Way, said: “We’re helping visitors to plan their sustainable visit detailing the variety of places along the way and how they can enjoy a visit with sustainable travel, eco-friendly stays and sustainable, locally sources products.“

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Chris Lund, senior marketing manager at Great Western Railway, said: “GWR's Great West Way Discoverer pass is a hassle free way to connect train and bus travel in one ticket, allowing you visit some of Wiltshire and the surrounding area's awe-inspiring local attractions, such as Stonehenge or Bristol's Clifton Suspension Bridge.

"Or simply use it to help navigate the best of Wiltshire and the West of England's Christmas markets including Salisbury, Bath and Bristol.

Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country. An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts. Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.