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Volume Group made partner of The World Bee Project

25 September 2023
The Business Magazine article image for: Volume Group made partner of The World Bee Project
Credit: The World Bee Project

Reading's Volume Group has been announced as the Innovation Partner of The World Bee Project CIC, an initiative centred around solving biodiversity issues amongst bees.

The World Bee Project uses AI and sensor technology to remotely monitor bee and biodiversity declines to help find long-term solutions to benefit nature and people.

Its programmes aim to improve peoples understanding of how plants, bees and other pollinators interact with each other and their environments. The new data helps to fill the critical gaps in the scientific knowledge of pollinator abundance and its varying relationship with different ecosystems.

Volume Group will help the WBP using its ''core innovation competencies'' which are centred on Immersive Technologies (IX), Conversational AI, and Learning & Development. The company will also support WBP with digital content creation to help promote WBP projects across the globe.

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A few specific things that Volume will contribute to are listed as follows: showcasing the entire breadth of any technology platform, including IoT, blockchain and AI; talking about a real-time, self-driving, intelligent data network which can contribute to saving the planet; creating bee intelligence based platforms which will be used to ''shift the perceptions of a number of different brands''.

Chris Sykes, Volume Group CEO, said: “I’m a big supporter of organisations and people with purpose.
The work being done by The World Bee Project is testimony to that.

''We take so much around us for granted. Learning about the impact bees and pollinators have on the natural and commercial ecosystems is an eye-opener.

''The Volume team and I are delighted to be able to contribute to this amazing and worthwhile initiative.”

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Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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