ProCook joins charity Life’s a Beach for local canal clean up

By Peter Davison

9 June 2023

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ProCook volunteers join Life's a Beach for local canal clean

Volunteers from Gloucester-based kitchenware brand ProCook joined their long-term charity partner Life’s a Beach on a local canal clean up, in honour of World Environment Day.

Starting in Slimbridge, ProCook volunteers helped clear 10.55kg of litter from the Gloucester and Sharpness Canal via canoes donated by Adventure Bike Hire and paddleboards, donated by All in Adventure.

B Corp Certified company ProCook has volunteered 264 staff hours and collected 102.33kg of waste with Life’s a Beach charity in 2023 so far.

Life’s a Beach, the charity set up by ProCook’s Founder and CEO Daniel O’Neill, supports the eradication of single use plastics from British beaches and waterways, aims to educate younger generations about plastic pollution through school outreach, and promotes the use of reusable products.

Life’s a Beach Events and engagement Co-Ordinator Sophie Chappell said:
“This year’s World Environment Day theme is ‘Solutions to Plastic Pollution’, a topic very close to our hearts, so we’re thrilled to work with ProCook on clean ups like these.

"As a team, we’ve now surpassed the 100kg mark, ensuring that people and wildlife alike can enjoy our local areas, and we’re excited to see what else we can achieve with ProCook this year.”

By Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.