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Octopus Energy launches world’s first electricity tariff that gets cheaper when it’s windy

18 January 2021
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Octopus Energy, the UK’s fastest growing energy supplier, has bought its first two own-brand wind turbines which will bring cheaper greener power to local communities. The move is accompanied by the launch of the world's first local time-of-use wind tariff – which it has lightheartedly called it's 'Fan Club' tariff.

The energy tech pioneer, which has 1.8 million UK customers, has bought the turbines in Caerphilly, South Wales, and Market Weighton, Yorkshire. Each turbine can generate up to 500 kilowatts (kW), enough to power up to 400 homes per year each.

Communities close to the turbines can now benefit directly from their locally-sourced green power. The Octopus Energy ‘Fan Club’ tariff will offer households living near the turbines 100 per cent green electricity tariffs. Octopus Energy customers who use electricity when the turbines are spinning, which is roughly 98 per cent of the time, will profit from a 20 per cent discount on the unit price. When the wind picks up and the turbines are producing even more green electricity, the unit price will see a price cut of 50 per cent.

Compared to the price cap, currently set at £1,042 for a typical dual-fuel household, Octopus Energy ‘Fan Club’ customers can save up to £229 off their bills while using this revolutionary new tariff.

The two turbines, named ‘#1 Fan’ and ‘#2 Fan’, are the first of many members of Octopus Energy’s ‘Fan Club’, and signal the company’s first foray into the generation market. The local generation project will be led by Octopus Energy’s Director of Generation, Zoisa Walton.

Zoisa said: “Octopus Energy’s first ever own brand turbines are now on the grid, and we’ve included the UK’s first windy tariff to boot - we halve the price of your electricity whenever your turbine is spinning fast. This is the first step in a huge plan for Octopus owning its very own generation and offering local wind tariffs across the country. It means we can begin producing the clean, green power we provide to customers ourselves and incentivise customers to use energy when it’s the absolute greenest.

“By matching this generation with our proprietary agile technology, we’re unlocking exciting opportunities for the cheapest electrons to be the greenest. Soon local customers will be able to join the ‘Fan Club’ and get discount prices for windy days, helping out their pockets and the planet.”


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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