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Kidlington’s Electrogenic targets global expansion with new partnerships

The Business Magazine article image for: Kidlington’s Electrogenic targets global expansion with new partnerships
1 December 2022
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Electrogenic, a Kidlington-based EV technology company known for its electric conversions of classic cars is targeting global expansion, starting in the US, through new strategic partnerships.

The first partners to join the Oxfordshire firm’s global installer network are TATC and Xerbera – relationships which will bring Electrogenic’s UK engineered conversion kits (which use the company’s proprietary technology) stateside for the first time.

This will make it possible for US residents to convert well-known automotives such as the Land Rover Defender and Jaguar E-Type to sustainable electric power.

Electrogenic said it expects to announce partners in other territories in the coming weeks and months, as it looks to expand internationally into a network of installers capable of fitting its ‘drop-in’ EV conversion kits.

Steve Drummond, co-founder, Electrogenic said: “We’re delighted to announce Xerbera and TATC as the first partners in our exclusive installer network, and Electrogenic’s initial entry into the US market.

Read more - Coventry on the road to becoming UK’s first all electric bus city

“We’ve been inundated with enquiries from North America since we first revealed the kits, which convert automotive icons to sophisticated EV power, so we’re delighted to have such fantastic partners serving customers across the pond.

“In TATC and Xerbera we have two partners whose values are very much aligned with ours; they both place quality of workmanship and customer service front and centre in what they do. They also share our broader vision; they’re both driven to convert these wonderful, iconic vehicles to run on clean, sustainable electricity.”

TATC, based in the US state of Vermont, has a pre-existing reputation for its restoration work on Land Rover Defenders. It is therefore a fitting partner to install Electrogenic’s electrification kits in those vehicles, and will also offer the same service for the Jaguar E-Type and Triumph Stag.

Texas-headquartered Xerbera, meanwhile, has a similar reputation for its re-engineered custom Land Rover builds along with its restoration work. Along with Land Rover Defenders and Jaguar E-Types, the company will offer conversions of Porsche 911s and a range of other models.

Drummond said: “This announcement marks the start of an exciting new chapter for Electrogenic, as we continue to grow our operation and global footprint - at a time of surging demand for EV conversion technology. We’ll be announcing further partners for other territories in the coming weeks and months, so stay tuned.”

Read more - New electric vehicle home charging manufacturer launches near Kemble


Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.

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