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Hills Group CEO and chairman help cut the ribbon at Wiltshire Wildlife Trust's newest nature reserve

6 November 2023
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The Business Magazine article image for: Hills Group CEO and chairman help cut the ribbon at Wiltshire Wildlife Trust's newest nature reserve
Mike Hill from The Hills Group cutting the ribbon with (left to right): Joanna Lewis (WWT), Alan Pardoe (The Hills Group), Ninna Gibson (deputy lord lieutenant of Wiltshire), Nick Holliday (National Lottery Heritage Fund) and Dr Gary Mantle (former CEO of WWT)

The CEO and chairman of Swindon-based aggregates, waste management and construction firm Hills Group have helped cut the ribbon to open Wiltshire Wildlife Trust's newest nature reserve.

Bay Meadows, on the outskirts of Marlborough, opened to the public on November 1.

Wiltshire Wildlife Trust purchased the 30-acre site in 2022 to protect it from the threat of development, preserve it for the local community to enjoy, and increase its biodiversity.

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The River Og, a typical Wiltshire chalk stream, runs through the reserve and joins the River Kennet in the town, making Bay Meadows an important wildlife corridor between Ogbourne Maisey and Marlborough.

Surveys undertaken as part of the project have revealed more than 300 species call Bay Meadows home, including otter and wild brown trout.

It is also one of the last refuges of water voles, which have decreased by over 94 per cent nationally and are now absent from most nearby counties.

Hills Group chairman Alan Pardoe and chief executive Mike Hill opened Bay Meadows on 1 November at an official opening event attended by Ninna Gibson, deputy lord lieutenant of Wiltshire, Nick Fogg, mayor of Marlborough, and Nick Holliday, committee member of the National Lottery Heritage Fund, as well as a small group of the Trust’s major stakeholders.

Wiltshire Wildlife Trust's two-year programme of habitat restoration and community engagement work was supported by the National Lottery Heritage Fund, The Hills Group, Dyson, Fish in Need, Marlborough Area Board, the Town Council, and other donors.

As part of the restoration project, the floodplain meadow was restored to not only improve wetland habitat to attract more mammals, birds, fish and pollinators, but also to provide a nature-based solution to mitigating climate change.

A series of shallow scrapes were created to hold water back in the floodplain, allowing it to be released slowly during extended dry periods to help sustain wildlife and provide ideal habitat for water birds.

Trees and snakeshead fritillary bulbs were also planted with the help of community volunteers to increase biodiversity across the site. Grazing by a small herd of cattle has been introduced into the Wildlife Refuge area to create ideal conditions for more wildflowers to flourish.

As part of the community engagement work, schools, clubs and other organisations visited Bay Meadows to participate in fun, nature-based activities, such as building dens and bird boxes.

A dedicated area was also set up to deliver wellbeing activities for the Trust’s Marlborough Wellbeing Programme, such as conservation work, wildlife walks and nature-based crafts, to increase nature connectedness in adults from the local community.

The opening of the nature reserve has given Marlborough communities access to a new nature-rich green space, with the creation of easy walking trails.

For families, there is a picnic area, a den building area, logs to climb on and an enchanted tunnel. There is also a bug hunting trail, reptile mats and bug hotels for children to explore.

Wiltshire Wildlife Trust’s experts will continue to use the wellbeing area created as part of the project for guided activities.

Joanna Lewis, CEO of Wiltshire Wildlife Trust, said: "The nature park will be a fantastic asset for this community – a place for local people to come to relax and unwind and connect with nature.

"The people of Marlborough have really embraced the project. We’ve involved over 700 local people of all ages and backgrounds through family days, green prescription programmes, school visits and Forest School outreach.

"Crucially for the long-term flourishing of wildlife on the reserve, we have inspired an amazing band of volunteers, who’ve been involved in citizen science surveying and all kinds of habitat improvements.

"When we stepped in, Bay Meadows was poor grazing land with limited biodiversity. Our volunteers have already helped create new wetland scrapes, install special woody debris features to vary the water-flow of the Og to benefit water voles and dragonflies, planted thousands of beautiful snakeshead fritillaries and thousands of trees and bushes.

"We need nature in our lives, for our health and happiness and for the resilience of our farming systems and the stability of our climate. In saving Bay Meadows, and working together to create a new nature reserve and a new community nature park, we have stood up for nature and for people."

Mike Hill, chief executive of The Hills Group, said: "It is a real honour to be able to open Bay Meadows and one that has been made even more special by our long-time links with Wiltshire Wildlife Trust and the town of Marlborough.

"The Hills Group is delighted with the work Wiltshire Wildlife Trust has done in developing Bay Meadows for everyone to enjoy. It is another example of the excellent partnership between our two organisations.

"I’d also like to take this opportunity to thank everyone who was involved in this project, especially Gary Mantle, Wiltshire Wildlife Trust’s former CEO, whose passion, energy, and vision have been an inspiration to many of us for over 30 years."

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The creation of Bay Meadows nature reserve is part of Wiltshire Wildlife Trust’s wider strategy to restore nature at a landscape scale by improving connectivity through wildlife corridors and better habitat management.

The Trust is not only carrying out extensive works to improve, restore and create wetland habitat on its own nature reserves, but is also working with farmer clusters and landowners to restore a wide range of habitats across the wider landscape of Wiltshire.

Bay Meadows is now one of more than 40 Wiltshire Wildlife Trust natures reserves spread throughout the county covering over 3,000 acres, with all of Wiltshire’s habitats represented, from chalk downlands to woodlands.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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