Herefordshire Cricket secures 3-year sponsorship deal with Gloucester's Blackfinch Property

By Nicky Godding

23 May 2023

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Herefordshire Cricket Ltd (HCL) has secured a three-year sponsorship deal with Blackfinch Property to support pathway cricket in the County. Blackfinch Property (Blackfinch) will have their branding on shirts and sleeves across the entire age group ranges as they look to support the growth of talent in the County that aspire to represent Herefordshire.

Dave Phillips HCL Chair said “HCL aim to be the leading provider of gender-neutral sport across the whole county, offering opportunities for inclusive participation for any level of ability through our work with Clubs, Schools and Community organisations. We offer high quality coaching, upskilling of teachers and support programmes for talented players and are delighted to be entering in this partnership with Blackfinch.”

HCL Director Ian Milton added “We are delighted to be working with a local, well-known and respected cricket sponsor to support our young cricketers, male and female as they progress through this great game. Blackfinch is a strong brand that meets the aspirations of where we want to take cricket in the County and build for the future.”

Blackfinch Property is a provider of short-term specialist lending across residential and commercial real estate and part of the Blackfinch Group.

David Higson, Head of Property at Blackfinch, said “Cricket is a wonderful sport to help build strong connections within communities. Having active clubs and teams at a local level presents opportunities for people of any age. Whether it’s to directly play the sport, or to take part in the job opportunities in the clubs, it’s all to the benefit of the community. Blackfinch is delighted to be involved with Herefordshire Cricket, and we wish all of their teams, coaches and players a fantastic season ahead!”

Funds will be used to recruit coaches, extend the Emerging Player Programme which supports young and gifted players aspiring to play National Counties and, ultimately, First Class cricket, to offset some of the kit costs for players as well as underpinning various outreach campaigns to promote cricket in the County.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.