Gtech buys naming rights for Brentford's stadium

Published by

Sam Pither

Worcester-based home appliance design and manufacturer Gtech has agreed a ten-year naming rights partnership for the home of Brentford FC.

The deal, which is the largest sponsorship deal in the club’s history, will see Brentford’s stadium, previously known as Brentford Community Stadium, become the Gtech Community Stadium.

Nick Grey, CEO and Founder of Gtech, added: “To be associated with Brentford is a fantastic opportunity for us. It is a stunning facility here. The Club management have achieved incredible things since Matthew bought the Club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.

“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the Club and the fans this season and for many years to come.”

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In addition to the naming right partnership, which allocates the firm high-profile branding and signage rights across the stadium, Gtech will also become a partner of the Brentford FC Community Sports Trust, which works with young people across West London.

Jon Varney, Chief Executive of Brentford FC, said: “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community-minded partner who wants to join us on our journey over the next decade.

“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.

“This investment will support our long-term plans to thrive in the Premier League team. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”

Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset. A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise. Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.