Gift of Kit and Starling Bank grant £200k to women’s football

By Daniel Face

1 March 2023

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Gift of Kit has sealed a deal with Starling Bank to provide £200,000 worth of kit, equipment and coaching to more than 180 women’s and girls’ football teams, following England’s triumph at last year’s Euros.

Based in the South West, Gift of Kit has connected high profile brands with grassroots sport since 2013, and their Kick On with Starling promotion was launched in early February at Astley & Tydlesley Women’s FC by former Lioness Jill Scott.

Co-founder Jonathan Green said: “We did a survey of 1,000 clubs on our database in November and asked if they had seen an increase in the number of girls wanting to play football and more than 70 per cent said yes.

“We asked them what the biggest barrier was to providing football through growing existing teams or starting new ones and 72 per cent of clubs said it was affording kit and 56 per cent said it was also buying equipment. Another 31 per cent said it was funding coaching courses for their volunteer coaches.

“We are thrilled that this promotion is helping clubs overcome all of those barriers and the fact that more than 1,000 clubs entered shows how vital a promotion like this is.”

The teams selected for the promotion can now choose their match kit and equipment online and will receive a voucher for free coaching from the Football Association.

By Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.